Hailing from the small border town of Del Rio, TX, William Beckmann was raised on classic country as well as the mariachi and Norteño sounds of northern Mexico. He delivers a fresh blend of vintage country, Americana and Latin music with a timeless baritone and an old soul maturity that belies his youth. His new album Faded Memories released in 2022, featuring the slow-burn single “Bourbon Whiskey” as well as a mesmerizing cover of Bruce Springsteen’s “I’m On Fire” and the haunting “In The Dark.” The album has garnered praise from critics including American Songwriter, Billboard, CMT and more, and his current track “Damn This Heart Of Mine” is Beckmann’s fourth consecutive single to hit the Top 20 at Texas Regional Radio Chart. Beckmann has amassed an incredible fanbase, independently garnering more 670,000 followers on TikTok and over 2 million streams of Faded Memories. He has spent the last year touring with artists including Parker McCollum, Koe Wetzel, Randy Rogers Band and Wade Bowen and sold out three shows at legendary Gruene Hall in New Braunfels, TX in 2022.